Sega Corporation Essay Example | Topics and Well Written Essays - 5000 words

Sega Corporation - Essay Example Learning organizations are those who look to the future; organizations which are constantly in touch with their market and one step ahead of their competition. Sega Corporation, unfortunately, is not a learning organization and, as such, has adhered to strategies which may have been successful in the past but which are no longer so. As Sega’s OD advisor, I have prepared a report which outlines the roots of its failures and argues the efficacy of its adopting a learning organizational model. The literature reviewed underscores the benefits of doing so and precisely articulates what is involved in doing so. Should Sega implement these recommendations, its business performance, as measured through both financial and non-financial indicators will experience discernible improvement. The Chief Executive Officer (CEO) of Sega Corporation has decided to transform the company into a learning organization, believing that in so doing, Sega will eventually be in a position to confront its competitors and regain the market shares it lost throughout the past decades. Indeed, Sega’s persistent failure to accurately gauge and effectively respond to changing trends in the electronic home gaming market has resulted in the almost complete loss market shares, not to mention yearly net losses on sales from the mid-1990s to the present.Sega’s inability to confront its competitors or to reclaim its lost market shares reflects a problem within the organization itself